Mass amounts of data are collected every day. Yet, these data are only useful if "mined" for importance. Below is the story of "ant" and how Google got it wrong.
On Wednesday, June 3rd 2015, I listened to a podcast that talked about making passive income. One way to do this is to create a product and have a website for people to purchase that product. In order to get the website "found" by search engines it is good to know what people are currently searching on Google. Therefore I went to look up the current Google Search Trends. I found in the "top charts" section that the number 1 animal trend in the "last 7 days" was "ant."
Since ants are not particularly cute or viral, such as "fox" a few months ago, I wanted to see where these searches were coming from. Some people may have stopped and just created a blog post, such as "10 Facts You Didn't Know About Ants." This would not be useful as the searches are coming from Lithuania, Marijampolė county to be exact.
After a silly Google search of "Lithuania ant," "Marijampolė ant problem," and looking at the wikipedia page for Marijampolė, I was slapped in the face with the simply reality that Lithuanian is the official language of Lithuania. Lithuanian is also recognized in the European Union and as a minority language in Poland. Yet, English is not an official language of Lithuania. So again why is ant being searched?
Going back to google trends I saw that "nameliai ant ratu" and "ant bangos" were the most searched terms. Using Google translate I learned that "nameliai ant ratu" means "RV" or recreational vehicle and "ant bangos" has nothing to do with teeny tiny bangos being played by ants, but rather means "on the waves." Therefore the Google trend of "ant" being the number one animal searched is incorrect. Instead, Lithuanians are searching with phrases that include the word "ant," which translates to "on" in English. Also, RV searches are quite popular. Perhaps a blog post made by a Lithuanian about the "10 Best Spots to go RVing" would be a better use of Google Trends.
Morale of the story: Use Google Trends smartly or else you'll be writing content for the wrong ants.